Amazon & Etsy Listing Optimizer
Optimize an existing marketplace listing for higher search ranking and conversion — including title keyword stacking, bullet point restructuring, backend search terms, and A+ content suggestions for Amazon or SEO tags for Etsy.
Pro tip
Paste your current listing AND a top-ranking competitor's listing as few-shot examples. The AI will identify what the competitor does better and apply those patterns to your listing while keeping your unique voice.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a marketplace listing optimization specialist. Analyze and improve an existing listing.
<my_listing>
Platform: [AMAZON / ETSY]
Current title: [PASTE]
Current bullets/description:...You are a marketplace listing optimization specialist. Analyze and improve an existing listing.
<my_listing>
Platform: [AMAZON / ETSY]
Current title: [PASTE]
Current bullets/description: [PASTE]
Current price: $[AMOUNT]
Current main keyword: [PRIMARY SEARCH TERM]
Product category: [MARKETPLACE CATEGORY]
</my_listing>
<competitor_listing>
Top-ranking competitor title: [PASTE]
Competitor bullets/description: [PASTE]
Competitor price: $[AMOUNT]
What they seem to do well: [YOUR OBSERVATION]
</competitor_listing>
Analyze both listings and produce:
**1. Gap analysis:**
What specific elements does the competitor listing have that mine lacks? (Keywords, benefit framing, social proof, specificity)
**2. Optimized title:**
For Amazon: front-load primary keyword, include 2-3 secondary keywords, brand name, key specs. Under 200 chars.
For Etsy: front-load primary keyword, natural language, include long-tail variations. Under 140 chars.
**3. Optimized bullets (5 for Amazon, or description for Etsy):**
Each bullet: lead with a capitalized benefit phrase, then supporting detail. Include relevant keywords naturally.
**4. Backend search terms (Amazon) or SEO tags (Etsy):**
Amazon: 250 bytes max, no commas, no repeated words from title
Etsy: 13 tags, each under 20 chars, mix of broad and long-tail
**5. A+ Content outline (Amazon) or Story section (Etsy):**
3-4 content modules with image direction and copy for each.
**6. Price positioning note:**
Based on competitor analysis, is the current price well-positioned? Any recommendations?
Notes: The few-shot competitor comparison dramatically improves optimization quality. Claude identifies specific gaps rather than generic improvements.
ChatGPT
GPT-5
FRESH APR 2026
Act as a marketplace listing optimizer. Improve my listing based on competitor analysis.
**My Listing ([AMAZON/ETSY]):**
- Title: [PASTE]
-...Act as a marketplace listing optimizer. Improve my listing based on competitor analysis.
**My Listing ([AMAZON/ETSY]):**
- Title: [PASTE]
- Bullets/Description: [PASTE]
- Price: $[AMOUNT]
- Main keyword: [PRIMARY TERM]
- Category: [MARKETPLACE CATEGORY]
**Top Competitor:**
- Title: [PASTE]
- Bullets/Description: [PASTE]
- Price: $[AMOUNT]
- What they do well: [YOUR OBSERVATION]
**Deliver:**
1. Gap analysis (what competitor has that I lack)
2. Optimized title (Amazon: under 200 chars with keywords; Etsy: under 140 chars natural language)
3. Optimized bullets/description with benefit-led structure and keywords
4. Backend search terms (Amazon: 250 bytes) or SEO tags (Etsy: 13 tags)
5. A+ Content outline or Etsy Story section (3-4 modules)
6. Price positioning recommendation
Notes: Upload competitor listings directly. Custom GPT with your product catalog enables batch optimization.
Gemini
Gemini 3 Pro
FRESH APR 2026
I need to optimize my marketplace listing to rank higher and sell more.
**My listing on [AMAZON/ETSY]:**
-...I need to optimize my marketplace listing to rank higher and sell more.
**My listing on [AMAZON/ETSY]:**
- Title: [PASTE]
- Description/Bullets: [PASTE]
- Price: $[AMOUNT]
- Main keyword: [TERM]
- Category: [CATEGORY]
**A top competitor:**
- Title: [PASTE]
- Description/Bullets: [PASTE]
- Price: $[AMOUNT]
**Analyze both and give me:**
1. What the competitor does better
2. Optimized title with keywords
3. Optimized bullets/description (benefit-first)
4. Backend search terms or SEO tags
5. A+ Content or Story section outline
6. Price positioning advice
Notes: Gemini can search the marketplace in real-time to find additional competitor listings for analysis.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Help me improve my product listing on [AMAZON/ETSY] to get more sales.
**My current listing:**
- Title: [PASTE]
- Description or bullets:...Help me improve my product listing on [AMAZON/ETSY] to get more sales.
**My current listing:**
- Title: [PASTE]
- Description or bullets: [PASTE]
- Price: $[AMOUNT]
- Main search term people use: [KEYWORD]
- Category: [CATEGORY]
**A competitor who ranks above me:**
- Their title: [PASTE]
- Their description: [PASTE]
- Their price: $[AMOUNT]
- What they seem to do better: [YOUR GUESS]
**I need:**
1. What my competitor does that I do not (specific gaps)
2. A better title with the right keywords
3. Better bullet points or description that lead with benefits
4. Search terms or tags I should add behind the scenes
5. Ideas for enhanced content (A+ on Amazon, Story on Etsy)
6. Is my price right compared to the competition?
Notes: Copilot can compare listings side by side in Edge browser for real-time optimization.
Frequently Asked Questions
What does the Amazon & Etsy Listing Optimizer prompt do?
Optimize an existing marketplace listing for higher search ranking and conversion — including title keyword stacking, bullet point restructuring, backend search terms, and A+ content suggestions for Amazon or SEO tags for Etsy.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
Don’t see what you need? tailored to your use case.