Media Pitch Email Sequence
Generate a 3-email pitch sequence for reaching journalists, podcasters, and bloggers — including the initial pitch, a follow-up with a different angle, and a final value-add touch. Each email is personalized to the outlet type.
Pro tip
Journalists get 300+ pitches per day. Your subject line has 3 seconds. Lead with what is newsworthy for THEIR audience, not what is exciting for YOUR company. The follow-up should offer a new angle, not just repeat the first pitch.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.7
UPDATED APR 2026
You are a PR strategist helping a small business pitch media coverage. Write each email from the journalist's perspective — what makes this newsworthy to them, not what you want to...You are a PR strategist helping a small business pitch media coverage. Write each email from the journalist's perspective — what makes this newsworthy to them, not what you want to announce.
<pitch_context>
Business: [NAME] — [WHAT YOU DO]
Story angle: [WHAT MAKES THIS NEWSWORTHY — not "we launched a product" but "we solved X problem that affects Y people"]
Target outlet: [SPECIFIC PUBLICATION OR TYPE — e.g., "TechCrunch", "local business journal", "industry podcast"]
Target journalist/host: [NAME IF KNOWN — or "tech reporter", "small business beat"]
Proof points: [DATA, TRACTION, UNIQUE ANGLE — anything that makes this credible]
Exclusive offer: [CAN YOU OFFER AN EXCLUSIVE? EARLY ACCESS? INTERVIEW?]
</pitch_context>
For each email, first think through:
- What does this journalist cover?
- What would make THEIR editor approve this story?
- What hook would make their READERS click?
Then generate:
**Email 1 — The Initial Pitch:**
- Subject line (under 8 words, no clickbait, news-forward)
- Body: 150 words max. Lead with the hook for their audience. One paragraph of context. One proof point. One clear ask. Sign off with your name and one link.
- Do NOT attach the press release — link to it or offer to send it.
**Email 2 — The Follow-Up (3-5 days later):**
- Subject line: Reply-style ("Re: [original subject]" or new angle)
- Body: 100 words max. Do NOT repeat the first pitch. Offer a NEW angle: fresh data, a customer story, a contrarian take, or a timely news hook.
**Email 3 — The Value-Add (7-10 days later):**
- Subject line: Offer something useful regardless of coverage
- Body: 75 words max. Share a resource, stat, or insight relevant to their beat. Position yourself as a source for future stories. No hard ask.
For each email, note the send timing and what to do if they respond.
Notes: The chain-of-thought journalist-perspective step prevents self-centered pitches. Claude produces strong empathy-driven outreach.
ChatGPT
GPT-5
UPDATED APR 2026
Act as a PR strategist. Write a 3-email media pitch sequence.
**Pitch Context:**
- Business: [NAME] — [WHAT YOU DO]
- Story angle: [WHAT IS NEWSWORTHY FOR THEIR AUDIENCE]
-...Act as a PR strategist. Write a 3-email media pitch sequence.
**Pitch Context:**
- Business: [NAME] — [WHAT YOU DO]
- Story angle: [WHAT IS NEWSWORTHY FOR THEIR AUDIENCE]
- Target outlet: [PUBLICATION/PODCAST/BLOG]
- Target journalist: [NAME OR BEAT]
- Proof points: [DATA, TRACTION, UNIQUE ANGLE]
- Exclusive: [ANYTHING YOU CAN OFFER]
Think step by step from the journalist's perspective before writing each email.
**Email 1 (Initial Pitch):** Subject under 8 words. 150 words max. Lead with their audience's hook. One proof point. One ask. Do not attach press release.
**Email 2 (Follow-Up, 3-5 days):** 100 words max. NEW angle — do not repeat email 1. Fresh data, customer story, or timely hook.
**Email 3 (Value-Add, 7-10 days):** 75 words max. Share something useful for their beat. Position as a future source. No hard ask.
Note send timing and response handling for each.
Notes: Custom GPT with your company background and media list pre-loaded enables rapid personalized pitching at scale.
Gemini
Gemini 3 Pro
UPDATED APR 2026
I need a 3-email sequence to pitch media coverage for my business.
**Context:**
- Business: [NAME] — [WHAT WE DO]
- Story angle:...I need a 3-email sequence to pitch media coverage for my business.
**Context:**
- Business: [NAME] — [WHAT WE DO]
- Story angle: [WHAT IS NEWSWORTHY]
- Target: [OUTLET AND JOURNALIST/HOST]
- Proof: [DATA, TRACTION, UNIQUE ANGLE]
- Exclusive offer: [WHAT I CAN OFFER]
Think from the journalist's perspective first — what would make their editor approve this?
**Email 1 (Initial):** Subject under 8 words, 150 words max. Hook for their audience, one proof point, one ask.
**Email 2 (Follow-up, 3-5 days):** 100 words max. New angle, not a repeat.
**Email 3 (Value-add, 7-10 days):** 75 words max. Useful resource, position as source.
Include timing and response handling notes.
Notes: Gemini can research the journalist's recent articles in real-time to personalize the pitch angle.
Copilot
Copilot (Microsoft 365)
UPDATED APR 2026
Help me write 3 emails to pitch a journalist or podcaster about covering my business.
**My story:**
- Business: [NAME] — [WHAT WE DO]
- What makes this newsworthy: [STORY ANGLE]
- Who I am...Help me write 3 emails to pitch a journalist or podcaster about covering my business.
**My story:**
- Business: [NAME] — [WHAT WE DO]
- What makes this newsworthy: [STORY ANGLE]
- Who I am pitching: [OUTLET AND PERSON]
- Proof it is real: [DATA, CUSTOMERS, TRACTION]
- What I can offer them: [EXCLUSIVE, EARLY ACCESS, INTERVIEW]
Think about what this journalist cares about before writing.
**Email 1 (First pitch):** Subject line under 8 words. Keep the email under 150 words. Lead with why their readers would care. Include one proof point. Ask for one thing. Do not attach a press release.
**Email 2 (Follow-up, 3-5 days later):** Under 100 words. Give them a different angle — do not repeat the first email. New data, a customer story, or a connection to recent news.
**Email 3 (Last touch, 7-10 days later):** Under 75 words. Share something useful for their work. Offer to be a source for future stories. No pushy ask.
Tell me when to send each email and what to do if they reply.
Notes: Copilot in Outlook can schedule the email sequence directly.
Frequently Asked Questions
What does the Media Pitch Email Sequence prompt do?
Generate a 3-email pitch sequence for reaching journalists, podcasters, and bloggers — including the initial pitch, a follow-up with a different angle, and a final value-add touch. Each email is personalized to the outlet type.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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