Multi-Platform Social Media Calendar
Use this prompt to
Create a 30-day social media content calendar across Instagram, LinkedIn, X, and TikTok with post types, hooks, hashtags, and optimal posting times tailored to your industry.
Pro tip
Provide 2-3 examples of your best-performing posts as few-shot examples. This dramatically improves tone-matching and engagement prediction.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a social media strategist for a [INDUSTRY] small business with [FOLLOWER_COUNT] followers. Create a 30-day content calendar for the month of...You are a social media strategist for a [INDUSTRY] small business with [FOLLOWER_COUNT] followers. Create a 30-day content calendar for the month of [MONTH].
<brand_context>
Brand voice: [VOICE — e.g., "professional but approachable"]
Top-performing post examples:
1. [PASTE EXAMPLE 1]
2. [PASTE EXAMPLE 2]
</brand_context>
For each platform (Instagram, LinkedIn, X, TikTok), provide:
- 3 posts per week (12 per platform, 48 total)
- Post type (carousel, reel, text, story, thread)
- Hook/opening line
- Key message
- Hashtag set (5-8 per post)
- Best posting time for [TIMEZONE]
- Content pillar tag (Educational / Entertaining / Promotional / Community)
Output as a table with columns: Date | Platform | Type | Hook | Message | Hashtags | Time | Pillar
Notes: Use Claude Projects to store your brand voice doc persistently. Claude handles large structured tables extremely well.
ChatGPT
GPT-5
FRESH APR 2026
You are a social media manager for a [INDUSTRY] small business. Create a 30-day social media calendar for [MONTH].
Here are 2 examples of our...You are a social media manager for a [INDUSTRY] small business. Create a 30-day social media calendar for [MONTH].
Here are 2 examples of our best-performing posts for tone reference:
Example 1: [PASTE]
Example 2: [PASTE]
## Requirements per platform:
**Instagram:** 3 posts/week (mix of Reels, carousels, Stories)
**LinkedIn:** 3 posts/week (thought leadership, case studies, tips)
**X (Twitter):** 3 posts/week (threads, hot takes, engagement prompts)
**TikTok:** 3 posts/week (trending audio hooks, tutorials, BTS)
For each post include: Date, Platform, Format, Hook (first line), Core message, 5-8 hashtags, Optimal posting time ([TIMEZONE]), Content pillar (Educate/Entertain/Promote/Engage).
Format as a markdown table. Our brand voice is [VOICE].
Notes: Use Custom GPTs to store your brand voice and past post performance permanently. May need "continue" for 48-row outputs.
Gemini
Gemini 3 Pro
FRESH APR 2026
I run a [INDUSTRY] small business and need a 30-day social media content calendar for [MONTH].
My brand voice: [VOICE]
Here...I run a [INDUSTRY] small business and need a 30-day social media content calendar for [MONTH].
My brand voice: [VOICE]
Here are examples of posts that performed well: [PASTE 2 EXAMPLES]
Create a calendar covering Instagram, LinkedIn, X, and TikTok with 3 posts per week per platform. For each post, include:
- Date and platform
- Post format (reel, carousel, thread, story, etc.)
- Opening hook line
- Core message summary
- 5-8 relevant hashtags
- Recommended posting time for [TIMEZONE]
- Content pillar (Educational, Entertaining, Promotional, or Community)
Please organize this as a structured table I can import into a spreadsheet.
Notes: Gemini integrates natively with Google Sheets — ask it to output in a Sheets-compatible format for direct import.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
I need a 30-day social media plan for my [INDUSTRY] business for [MONTH].
Brand voice: [VOICE]
Here are 2 posts that did...I need a 30-day social media plan for my [INDUSTRY] business for [MONTH].
Brand voice: [VOICE]
Here are 2 posts that did really well for us: [PASTE EXAMPLES]
Create 3 posts per week for each of these platforms:
- Instagram (Reels, carousels, Stories)
- LinkedIn (professional insights)
- X / Twitter (short-form, threads)
- TikTok (trend-driven, tutorials)
For every post, tell me: the date, which platform, what format, the opening hook, the main message, 5-8 hashtags, best time to post in [TIMEZONE], and whether it is educational, entertaining, promotional, or community-building.
Put it all in a table format.
Notes: Copilot in Microsoft 365 can push this directly into an Excel or Planner board.
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