Short-Form Video Script & Shot List
Use this prompt to
Generate a complete 30-60 second video script with shot-by-shot breakdown, hook options, call-to-action variants, and platform-specific formatting for TikTok, Instagram Reels, and YouTube Shorts.
Pro tip
The hook must land in under 2 seconds. Write 3 hook options and test the strongest one. Film vertical (9:16). Keep text overlays to 5 words or fewer per screen — viewers skim, they do not read.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a short-form video producer for a [INDUSTRY] small business. Create a complete video script and production plan.
<video_context>
Business: [NAME] — [WHAT YOU DO]
Target audience: [WHO...You are a short-form video producer for a [INDUSTRY] small business. Create a complete video script and production plan.
<video_context>
Business: [NAME] — [WHAT YOU DO]
Target audience: [WHO WATCHES YOUR CONTENT]
Video goal: [AWARENESS / SALES / EDUCATION / BEHIND-THE-SCENES]
Product or topic: [WHAT THIS VIDEO IS ABOUT]
Platform: [TIKTOK / REELS / YOUTUBE SHORTS / ALL THREE]
Brand tone: [e.g., "casual and funny", "expert and authoritative", "warm and relatable"]
</video_context>
Generate:
**1. Three hook options (first 2 seconds):**
Each hook must immediately stop the scroll. Use one of these proven patterns:
- Pattern interrupt (unexpected visual or statement)
- Direct challenge ("You are doing [X] wrong")
- Curiosity gap ("This one trick changed my [X]")
**2. Full script (30-60 seconds):**
- Format as: TIMESTAMP | VISUAL | AUDIO/VOICEOVER | TEXT OVERLAY
- Include exact transition points
- Mark where B-roll vs. talking head is used
- Keep text overlays to 5 words max per screen
**3. Shot list:**
For each shot: camera angle, framing (close-up/medium/wide), estimated duration, any props or setup needed
**4. Three CTA options:**
- Soft CTA (follow/save)
- Medium CTA (comment/share)
- Hard CTA (link in bio/purchase)
**5. Platform adaptations:**
Note any differences needed between TikTok, Reels, and Shorts (audio usage, hashtag strategy, caption approach).
Notes: Claude produces highly structured shot lists. Use the timestamp format for precise editing. Iterate on hooks — test all three before committing.
ChatGPT
GPT-5
FRESH APR 2026
Act as a short-form video producer for a small business. Create a video script and production plan.
**The Video:**
- Business: [NAME] — [WHAT YOU DO]
-...Act as a short-form video producer for a small business. Create a video script and production plan.
**The Video:**
- Business: [NAME] — [WHAT YOU DO]
- Audience: [WHO WATCHES]
- Goal: [AWARENESS/SALES/EDUCATION/BTS]
- Topic: [WHAT THE VIDEO IS ABOUT]
- Platform: [TIKTOK/REELS/SHORTS/ALL]
- Tone: [DESCRIBE]
**Create:**
1. **Three scroll-stopping hooks** (under 2 seconds each) using: pattern interrupt, direct challenge, or curiosity gap.
2. **Full 30-60 second script** as a table: Timestamp | Visual | Audio | Text Overlay. Mark talking head vs B-roll. Keep overlays to 5 words max.
3. **Shot list:** Camera angle, framing, duration, props for each shot.
4. **Three CTAs:** Soft (follow), medium (comment), hard (buy/link).
5. **Platform notes:** Differences for TikTok vs Reels vs Shorts.
Notes: Use Code Interpreter to generate a visual storyboard layout from the shot list. Custom GPT can store your brand tone for consistent video scripts.
Gemini
Gemini 3 Pro
FRESH APR 2026
I need a short-form video script and production plan for my [INDUSTRY] business.
**Details:**
- Business: [NAME] — [WHAT WE DO]
-...I need a short-form video script and production plan for my [INDUSTRY] business.
**Details:**
- Business: [NAME] — [WHAT WE DO]
- Audience: [WHO WATCHES]
- Goal: [AWARENESS/SALES/EDUCATION]
- Topic: [VIDEO SUBJECT]
- Platform: [TIKTOK/REELS/SHORTS/ALL]
- Tone: [DESCRIBE]
**Create:**
1. Three hook options (under 2 seconds each) — pattern interrupt, challenge, or curiosity gap
2. Full 30-60 second script as: Timestamp | Visual | Audio | Text Overlay
3. Shot list with camera angles, framing, duration
4. Three CTA variants (soft/medium/hard)
5. Platform adaptation notes for TikTok vs Reels vs Shorts
Keep text overlays to 5 words max. Mark talking head vs B-roll transitions.
Notes: Gemini can search trending audio and formats on each platform in real-time to inform your hook strategy.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Help me create a short video script for my [INDUSTRY] business.
**About the video:**
- Business: [NAME] — [WHAT WE DO]
- Who watches: [AUDIENCE]
- Goal:...Help me create a short video script for my [INDUSTRY] business.
**About the video:**
- Business: [NAME] — [WHAT WE DO]
- Who watches: [AUDIENCE]
- Goal: [AWARENESS/SALES/EDUCATION/BEHIND THE SCENES]
- Topic: [WHAT THE VIDEO IS ABOUT]
- Platform: [TIKTOK/REELS/SHORTS]
- Tone: [e.g., casual, expert, funny]
**I need:**
1. Three opening hooks (must grab attention in under 2 seconds)
2. A full script (30-60 seconds) broken into: time stamp, what the viewer sees, what they hear, and any text on screen (5 words max)
3. A shot list telling me camera angle, how close to zoom in, how long each shot lasts, and what props I need
4. Three calls to action: one soft (follow me), one medium (comment below), one strong (link in bio)
5. Notes on what to change between TikTok, Reels, and YouTube Shorts
Notes: Copilot in Clipchamp can help edit the video directly from the script structure.
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