Social Media Graphics Brief Generator
Use this prompt to
Generate platform-specific graphic design briefs for Instagram, LinkedIn, X, and TikTok — with exact dimensions, text placement guidelines, visual direction, and ready-to-use prompts for Canva AI or image generation tools.
Pro tip
Always specify the platform dimensions upfront — Instagram posts are 1080x1080, Stories are 1080x1920, LinkedIn articles are 1200x627. AI tools produce better results when constrained by real specs.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a social media designer creating a graphics brief for a [INDUSTRY] small business.
<brand_reference>
Brand colors: [PRIMARY HEX, SECONDARY HEX, ACCENT HEX]
Fonts: [HEADING FONT, BODY...You are a social media designer creating a graphics brief for a [INDUSTRY] small business.
<brand_reference>
Brand colors: [PRIMARY HEX, SECONDARY HEX, ACCENT HEX]
Fonts: [HEADING FONT, BODY FONT]
Brand voice: [2-3 WORDS — e.g., "bold, friendly, expert"]
Logo: [DESCRIBE — e.g., "green wordmark on dark background"]
</brand_reference>
<content_needs>
Campaign/theme: [WHAT IS THIS FOR — e.g., "product launch", "weekly tips series", "holiday sale"]
Key message: [THE ONE THING EVERY GRAPHIC MUST COMMUNICATE]
Number of graphics needed: [HOW MANY]
</content_needs>
For each platform, generate a graphic brief:
**Instagram Post (1080x1080):**
- Layout description (text placement, image zones, logo position)
- Color blocking strategy
- Text: headline (max 8 words), supporting text (max 15 words)
- Image prompt for background/hero image (60-80 words, tool-agnostic)
- CTA element description
**Instagram Story (1080x1920):**
- Vertical layout with tap-through zones
- Text overlay positions (top 1/3 for headline, bottom 1/3 for CTA)
- Swipe-up or link sticker placement
- Image prompt for background
**LinkedIn Post (1200x627):**
- Professional layout — more whitespace, less visual noise
- Text: headline + data point or stat
- Image prompt optimized for professional context
**X / Twitter (1600x900):**
- High-contrast, readable at small size
- Text: max 6 words visible in the image
- Works with and without the accompanying tweet text
For each graphic, provide the text content AND a separate image generation prompt.
Notes: Claude handles multi-platform briefs well. For batch production, ask Claude to generate all text content first, then all image prompts separately for easier workflow.
ChatGPT
GPT-5
FRESH APR 2026
Act as a social media designer. Create a graphics design brief for my [INDUSTRY] business.
**Brand Info:**
- Colors: [HEX CODES]
- Fonts: [NAMES]
- Voice: [2-3 WORDS]
- Logo:...Act as a social media designer. Create a graphics design brief for my [INDUSTRY] business.
**Brand Info:**
- Colors: [HEX CODES]
- Fonts: [NAMES]
- Voice: [2-3 WORDS]
- Logo: [DESCRIBE]
**What I Need:**
- Campaign: [THEME/PURPOSE]
- Key message: [CORE MESSAGE]
- Number of graphics: [COUNT]
**Create briefs for each platform:**
1. **Instagram Post (1080x1080):** Layout, color blocking, headline (max 8 words), supporting text (max 15 words), image prompt (60-80 words), CTA element.
2. **Instagram Story (1080x1920):** Vertical layout, text positions, link sticker placement, background image prompt.
3. **LinkedIn (1200x627):** Professional layout, headline + stat, image prompt.
4. **X / Twitter (1600x900):** High-contrast, max 6 words in image, image prompt.
For each: provide the actual text content AND a separate image generation prompt I can use in DALL-E or Canva.
Notes: Use DALL-E to generate the graphics directly from the image prompts. Iterate on the best ones before finalizing.
Gemini
Gemini 3 Pro
FRESH APR 2026
I need a social media graphics brief for my [INDUSTRY] business.
**Brand details:**
- Colors: [HEX CODES]
- Fonts: [HEADING + BODY]
- Voice: [2-3...I need a social media graphics brief for my [INDUSTRY] business.
**Brand details:**
- Colors: [HEX CODES]
- Fonts: [HEADING + BODY]
- Voice: [2-3 WORDS]
- Logo: [DESCRIBE]
**The campaign:**
- Theme: [WHAT FOR]
- Key message: [CORE MESSAGE]
- How many graphics: [COUNT]
**Create briefs for:**
1. Instagram Post (1080x1080) — layout, colors, headline (max 8 words), supporting text, image prompt, CTA
2. Instagram Story (1080x1920) — vertical layout, text positions, link placement, background prompt
3. LinkedIn (1200x627) — professional layout, headline + stat, image prompt
4. X / Twitter (1600x900) — high-contrast, max 6 words in image, image prompt
Include the actual text content and separate image generation prompts for each.
Notes: Gemini integrates with Google Workspace for direct image generation. Can research trending visual styles for your industry in real-time.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Help me create social media graphics briefs for my [INDUSTRY] business.
**My brand:**
- Colors: [HEX CODES]
- Fonts: [NAMES]
- Tone: [2-3 WORDS]
- Logo: [DESCRIBE]
**What I need...Help me create social media graphics briefs for my [INDUSTRY] business.
**My brand:**
- Colors: [HEX CODES]
- Fonts: [NAMES]
- Tone: [2-3 WORDS]
- Logo: [DESCRIBE]
**What I need graphics for:**
- Campaign: [THEME]
- Main message: [KEY MESSAGE]
- How many: [NUMBER]
**For each platform, give me:**
1. **Instagram Post (1080x1080)** — how to lay it out, what colors where, a short headline, supporting text, a description I can use to generate an image, and a call to action.
2. **Instagram Story (1080x1920)** — vertical layout, where to put text, where the link goes, and a background image description.
3. **LinkedIn (1200x627)** — professional clean layout, headline with a stat, and an image description.
4. **X / Twitter (1600x900)** — bold and readable at small size, max 6 words on the image, and an image description.
Write the actual text for each graphic and a separate image prompt I can use in Designer or Canva.
Notes: Copilot with Designer can generate the images directly. Use the briefs to create consistent graphics across platforms.
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