SWOT-to-Strategy Action Plan
Conduct a structured SWOT analysis for your business, then use chain-of-thought reasoning to convert each finding into a prioritized 90-day action plan with owners, KPIs, and dependencies.
Pro tip
Do not just list strengths/weaknesses — force the AI to cross-reference them (e.g., "How can Strength X offset Threat Y?"). This SO/WT matrix approach produces far more actionable output.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
UPDATED APR 2026
You are a business strategy consultant conducting a SWOT analysis for a small business. Think through this systematically using a cross-impact matrix approach.
<business_context>
Business: [NAME] —...You are a business strategy consultant conducting a SWOT analysis for a small business. Think through this systematically using a cross-impact matrix approach.
<business_context>
Business: [NAME] — [INDUSTRY]
Revenue: $[AMOUNT]/year
Team size: [NUMBER]
Years in operation: [NUMBER]
Target market: [DESCRIPTION]
Top 3 competitors: [LIST]
Recent changes: [ANYTHING NOTABLE — new product, lost client, market shift, etc.]
</business_context>
**Phase 1 — SWOT Analysis:**
Identify 5 items per quadrant (Strengths, Weaknesses, Opportunities, Threats). Be specific to my business — no generic filler.
**Phase 2 — Cross-Impact Matrix (SO/WO/ST/WT):**
- SO strategies: How can we use strengths to capture opportunities?
- WO strategies: How can we address weaknesses to capture opportunities?
- ST strategies: How can we use strengths to defend against threats?
- WT strategies: What weaknesses make us most vulnerable to threats?
**Phase 3 — 90-Day Action Plan:**
Convert the top 5 strategic priorities into specific actions with:
- Owner (role, not person)
- KPI and target
- Dependencies
- Estimated effort (hours/week)
- Priority rank (by impact × feasibility)
Present Phase 3 as a table.
Notes: Claude's extended thinking is excellent for the cross-impact matrix. Iterate in a Project for quarterly strategy refreshes.
ChatGPT
GPT-5
UPDATED APR 2026
Act as a business strategy consultant. Perform a SWOT analysis and convert it into an actionable 90-day plan.
**My Business:**
- Name: [NAME], Industry: [INDUSTRY]
-...Act as a business strategy consultant. Perform a SWOT analysis and convert it into an actionable 90-day plan.
**My Business:**
- Name: [NAME], Industry: [INDUSTRY]
- Revenue: $[AMOUNT]/year
- Team: [NUMBER] people
- Years in business: [NUMBER]
- Market: [TARGET DESCRIPTION]
- Competitors: [TOP 3]
- Recent developments: [NOTABLE CHANGES]
**Step 1 — SWOT:** List 5 specific items per quadrant. No generic answers — be specific to my situation.
**Step 2 — Cross-Impact Analysis:**
- SO: Strengths × Opportunities strategies
- WO: Fix weaknesses to capture opportunities
- ST: Use strengths to counter threats
- WT: Weaknesses that make threats worse
**Step 3 — 90-Day Action Plan (table):**
For the top 5 priorities: Action | Owner (role) | KPI + Target | Dependencies | Effort (hrs/week) | Priority Rank
Think step by step through each phase before outputting.
Notes: GPT-5 with "think step by step" produces strong strategic analysis.
Gemini
Gemini 3 Pro
UPDATED APR 2026
I need a strategic SWOT analysis for my business that turns into a real action plan.
**About my business:**
- [NAME] in [INDUSTRY]
- Revenue: $[AMOUNT]/year,...I need a strategic SWOT analysis for my business that turns into a real action plan.
**About my business:**
- [NAME] in [INDUSTRY]
- Revenue: $[AMOUNT]/year, Team: [NUMBER] people
- [NUMBER] years in operation
- We serve: [TARGET MARKET]
- Main competitors: [TOP 3]
- Recent changes: [DESCRIBE]
**Phase 1:** Identify 5 specific strengths, weaknesses, opportunities, and threats. Be specific, not generic.
**Phase 2:** Cross-reference them:
- How can strengths capture opportunities? (SO)
- How can we fix weaknesses to take advantage of opportunities? (WO)
- How can strengths protect against threats? (ST)
- Where do weaknesses make threats worse? (WT)
**Phase 3:** Turn the top 5 priorities into a 90-day action plan table with: Action, Owner (role), KPI + target, dependencies, effort per week, and priority ranking.
Notes: Gemini can research your competitors in real-time to inform the Threats and Opportunities quadrants.
Copilot
Copilot (Microsoft 365)
UPDATED APR 2026
Help me do a SWOT analysis for my business and turn it into a plan I can actually execute.
**My business:**
- Name: [NAME], in [INDUSTRY]
- Revenue: $[AMOUNT]/year
-...Help me do a SWOT analysis for my business and turn it into a plan I can actually execute.
**My business:**
- Name: [NAME], in [INDUSTRY]
- Revenue: $[AMOUNT]/year
- Team size: [NUMBER]
- Years running: [NUMBER]
- Who we serve: [TARGET MARKET]
- Main competitors: [LIST TOP 3]
- What has changed recently: [DESCRIBE]
**First:** List 5 strengths, 5 weaknesses, 5 opportunities, and 5 threats — specific to my business, not vague.
**Then:** Show me how they connect:
- Which strengths help us grab which opportunities?
- Which weaknesses do we need to fix to take advantage of opportunities?
- Which strengths protect us from threats?
- Where are we most vulnerable?
**Finally:** Give me the top 5 things to do in the next 90 days as a table: What to do | Who owns it | How to measure success | What it depends on | How much effort | Priority
Notes: Copilot can pull in market data from Bing to inform the competitive analysis.
Frequently Asked Questions
What does the SWOT-to-Strategy Action Plan prompt do?
Conduct a structured SWOT analysis for your business, then use chain-of-thought reasoning to convert each finding into a prioritized 90-day action plan with owners, KPIs, and dependencies.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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