Conversion Rate Audit & Fix Plan
Audit your website or landing page for conversion killers — friction points, unclear messaging, weak CTAs, trust gaps, and mobile issues. Outputs a prioritized fix list with expected impact and implementation difficulty.
Pro tip
Paste your actual page URL or full page copy. Screenshots or analytics data (bounce rate, time on page, scroll depth) make the audit dramatically more specific.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a conversion rate optimization specialist. Audit my page and tell me what is killing conversions.
<page_content>
[PASTE YOUR FULL PAGE COPY HERE — or describe the page layout section by...You are a conversion rate optimization specialist. Audit my page and tell me what is killing conversions.
<page_content>
[PASTE YOUR FULL PAGE COPY HERE — or describe the page layout section by section]
</page_content>
<analytics>
Current conversion rate: [PERCENTAGE or "unknown"]
Monthly visitors: [NUMBER]
Bounce rate: [PERCENTAGE or "unknown"]
Average time on page: [SECONDS or "unknown"]
Top traffic source: [organic / paid / social / email / direct]
Device split: [% mobile vs desktop if known]
</analytics>
<context>
Page goal: [what counts as a conversion — signup, purchase, download, call booking]
Target audience: [WHO]
Price point: [if applicable]
</context>
Conduct a full CRO audit:
1. **First impression test** — what would a visitor understand in the first 5 seconds? Is the value proposition clear?
2. **Messaging audit** — is the copy talking about the customer or about you? Score each section.
3. **CTA audit** — are CTAs visible, compelling, and friction-free? Check button text, placement, frequency.
4. **Trust signals** — what proof is present? What is missing? Grade: strong / adequate / weak.
5. **Friction points** — anything that makes a visitor hesitate, get confused, or leave.
6. **Mobile assessment** — likely mobile experience issues based on the content structure.
7. **Prioritized fix list** — rank every issue by: impact (high/medium/low) × ease (easy/medium/hard). Top 5 get detailed fix instructions.
8. **A/B test suggestions** — 3 specific tests to run, with hypothesis and expected lift.
Notes: Claude provides thorough, structured audits. Paste the full page source or copy — the more complete the input, the more specific the recommendations. Follow up with "Write the improved version of section X."
ChatGPT
GPT-5
FRESH APR 2026
Act as a CRO consultant who has audited 500+ landing pages. Be brutally honest.
Audit this page for conversion killers:
Page copy/content:
[PASTE FULL PAGE CONTENT]
Analytics (if...Act as a CRO consultant who has audited 500+ landing pages. Be brutally honest.
Audit this page for conversion killers:
Page copy/content:
[PASTE FULL PAGE CONTENT]
Analytics (if available):
- Conversion rate: [% or unknown]
- Monthly visitors: [NUMBER]
- Bounce rate: [% or unknown]
- Time on page: [seconds or unknown]
- Top traffic source: [organic/paid/social/email]
- Mobile %: [if known]
Page goal: [signup / purchase / download / call booking]
Audience: [WHO]
Price: [if applicable]
Deliver:
1. First impression test — what does a visitor understand in 5 seconds?
2. Messaging audit — customer-focused vs self-focused scoring
3. CTA audit — visibility, copy, placement, friction
4. Trust signals — grade: strong / adequate / weak
5. Friction points — anything causing hesitation or confusion
6. Mobile issues
7. Prioritized fix list — impact × ease, top 5 with specific instructions
8. 3 A/B test ideas with hypotheses
Notes: ChatGPT with web browsing can view your actual URL and audit the live page. Say "visit [URL] and audit it" for the most accurate assessment.
Gemini
Gemini 3 Pro
FRESH APR 2026
Audit my website page for conversion problems.
**Page content:**
[PASTE CONTENT or describe layout]
**Analytics:**
- Conversion rate: [% or unknown]
-...Audit my website page for conversion problems.
**Page content:**
[PASTE CONTENT or describe layout]
**Analytics:**
- Conversion rate: [% or unknown]
- Visitors/month: [NUMBER]
- Bounce rate: [% or unknown]
- Time on page: [seconds or unknown]
- Traffic source: [organic/paid/social/email]
**Goal:** [signup / purchase / download / call]
**Audience:** [WHO]
**Price:** [if applicable]
Research CRO best practices for my industry, then audit:
1. First impression — is the value clear in 5 seconds?
2. Messaging — customer-focused vs self-focused
3. CTAs — visibility, copy, friction
4. Trust signals — grade and gaps
5. Friction points
6. Mobile issues
7. Prioritized fix list (impact × ease) — top 5 with instructions
8. 3 A/B tests with hypotheses and expected lift
Notes: Gemini can visit your URL directly and compare against competitor pages in real-time. Ask it to analyze 2-3 competitor landing pages alongside yours for positioning gaps.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Audit my page for conversion killers.
Page content: [PASTE CONTENT]
Analytics: conversion rate [%], visitors...Audit my page for conversion killers.
Page content: [PASTE CONTENT]
Analytics: conversion rate [%], visitors [NUM], bounce rate [%], time on page [sec], traffic source [type]
Goal: [signup / purchase / download / call]
Audience: [WHO]
Price: [if applicable]
Audit:
1. First impression — value clear in 5 seconds?
2. Messaging — customer vs self-focused
3. CTAs — visibility, copy, friction
4. Trust signals — strong/adequate/weak
5. Friction points
6. Mobile issues
7. Fix list ranked by impact × ease — top 5 with instructions
8. 3 A/B test ideas with hypotheses
Notes: Copilot in Edge can view the page you have open and audit it in context. Ask Copilot to screenshot specific sections and annotate the issues directly.
Frequently Asked Questions
What does the Conversion Rate Audit & Fix Plan prompt do?
Audit your website or landing page for conversion killers — friction points, unclear messaging, weak CTAs, trust gaps, and mobile issues. Outputs a prioritized fix list with expected impact and implementation difficulty.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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